The Dallas Marketing Group, Inc. – Dallas, Texas
Mr. Silverman joined The Dallas Marketing Group in 1992 with 15 years of market research, marketing, strategic planning, and event marketing experience. His primary focus is the application of a full range of market research services to help clients identify opportunities to improve sales, margins, and profits. He is equally skilled in developing and executing marketing programs to achieve these same goals. Mr. Silverman was named President of The Dallas Marketing Group in 1999.
Silver Marketing Group – Dallas, Texas
Mr. Silverman spent over six years building a consulting and research firm dedicated to providing senior level marketing and market research insight to clients. He developed AD/OPsm, a proprietary perceptual research product used by over two dozen advertising agencies nationwide, and has incorporated many of the AD/OP perception-gathering techniques into other assignments. While with Silver Marketing Group, Mr. Silverman created It’s a Kid’s World Exposition and Marketplace, a major consumer exhibition showcasing products and services for children and families, and developed sponsorship alliances with major corporations.
Arnold/Foster/Sherill/Carrithers – Dallas, Texas
In his dual role as a Research Director and Account Supervisor, Mr. Silverman consulted on research issues for a wide range of clients and was instrumental in the agency’s winning of two major accounts.
Anderson Clayton Foods, Inc. – Dallas, Texas
During four years in brand management, Mr. Silverman’s assignments included Seven Seas® salad dressings and an extensive line of specialty cheese products. He developed and implemented a highly successful new product development process and significantly improved both margins and sales volume by radically altering trade promotion structure.
Scott Paper Company – Philadelphia, Pennsylvania
Mr. Silverman acquired a thorough understanding of the problem definition and methodology selection process while providing paper towel and bathroom tissue brand groups with a wide range of strategic market research services. Upon his promotion to a brand management position on Viva® towels, he obtained his basic marketing training and directed the promotional campaign for a major improvement introduction which achieved record shipments and profits.
Professional and Academic
Mr. Silverman is a member of the American Marketing Association and the Institute of Management Consultants. He holds a Bachelor of Arts degree in Sociology from Case Western Reserve University and an MBA from the Wharton School of the University of Pennsylvania.