DMG Research Services principals have conducted thousands of in-person and online discussions with individuals and groups. They help respondents feel comfortable and are adept at digging below the surface to yield rich insights for their clients. A variety of methodologies can be utilized, depending on the objectives of a particular project.
We provide all qualitative and quantitative research methodologies, but add a consultative approach that differentiates us from most others.
- First, we analyze your situation.
- Next we design the methodology that will capture the knowledge you need to accomplish your objectives.
- We field the research using best practices to ensure the utmost in quality control.
- Our reporting leverages decades of research analysis into comprehensive reporting and actionable intelligence. Clients consistently tell us that our reporting provides superior insight to what they’ve experienced elsewhere.
Our B2B and B2C market research services include:
Qualitative
- Focus groups
- Mini-groups and triads
- Mystery shopping
- Online bulletin boards
- One-on-one interviews
- Executive interviews
- Ethnographic studies
- Shop-alongs
- User experience (UX), including website usability
- Ideation
Quantitative/Surveys
DMG Research Services principals immerse themselves in every phase of the survey process, including questionnaire design, fielding, tabulation, comprehensive analysis and reporting. Conducted via telephone, web, mail and intercepts, and using a wide range of analytical and statistical tools, we answer our clients’ most pressing market questions.
Examples of our survey experience include:
- Customer/guest satisfaction
- Customer retention/loyalty
- Awareness, attitude and usage
- Concept/new product evaluation
- Advertising evaluation/optimization
- Website evaluation/optimization
- Market segmentation
- Advanced statistical techniques (e.g. conjoint analysis, TURF, MaxDiff, etc.)
- Computer tabulation
Syndicated Research
DMG Research Services has access to a variety of research tools that have been developed for specific markets and business sectors. If any of these tools will provide the accurate, current market knowledge you need, we’ll recommend them, saving you time and money compared to custom research solutions.
DMG Research Services principals have conducted thousands of in-person and online discussions with individuals and groups. They help respondents feel comfortable and are adept at digging below the surface to yield rich insights for their clients. A variety of methodologies can be utilized, depending on the objectives of a particular project.
